CUSTOMER 1st

THE FREE RIDE IS OVER!  The primary difference between an order taker and a salesperson is that the order taker waits for things to happen, while the salesperson makes things happen.  In the author's view:

"Order takers have been around a long time.  They either do not have a burning desire to work for something they want or they are just plain ignorant of what it takes to be a salesperson."

Essential reading for all aspiring high achievers.  This book by David Goh - Malaysia's Master Motivator clearly draws the line between the order taker and the salesperson, showing what it takes to be a true salesperson, how to avoid the pitfalls of the order taker and how to develop the correct ambition, attitude and approach for high performance selling.

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